First off, I must say I think it is such a great idea that Nigerian fashion brands have started embracing the ‘diffusion line’ idea such as Virgos Lounge with V Label and Rebahia with Wild Magnolia. Joining the band wagon with their diffusion line which is named J label, is the power fashion house Jewel by Lisa.
The diffusion line recently launched their collection online which will be available at Fashpa.com. They also released a lookbook/campaign featuring PR girl Tania Omotayo who oozes nothing but fun, fun and more fun. Party with Tania as she shows off key pieces from the diffusion line JLabel, which features an amazing selection of easy to wear separates in JBL’s signature modern prints, bright colours and easy silhouettes.
Fashpa.com’s Style Team says “We are huge fans of the J Label and we are excited to have it online at Fashpa.com. It is the perfect everyday wardrobe for today’s cool girl at an accessible price. Affordable Luxury at it’s best!”
The party inspired campaign is fun, playful, flirty, minimalist and yet so high fashion. Get caught up in the glitter and grab a hula hoop as Fashpa.com shows you the different ways to wear your prints this season. Join the cool set.
Model: Tania Omotayo
Creative Direction, Styling & Makeup: Fashpa Team
Photography: Lakin Ogunbanwo
To shop the collection visit:
Customer Care: +2348093274000